Rendezvous with Elena Lozina, Founder of SonderWorks – Real Estate Marketing & Branding firm in Arlington, Virginia

Today, we have the pleasure of interviewing Elena Lozina, Founder and Creative Director of SonderWorks

Please tell us about your journey.

I started off working for an interior photographer about 7 years ago, but having seen things I thought could be done better, decided to launch my own company. Since then I’ve become one of the leading interior photographers in my area, been asked to do multiple interior design projects (even though I don’t advertise it), started a mini-documentary series and am currently working on putting together an interior photography course and a photo book of DC’s Churches. 

Please tell us about your company SonderWorks.

We specialize in real estate marketing, serving our clients in Washington, DC, and the surrounding areas with interior photography, videography, graphic design, printing materials (flyers, brochures), floor plans, 3d renderings, Matterport, and virtual staging. We even do branding for small firms. 




What are the strategies that helped you become successful in your journey?

I started on my journey when I was 20 years old, and I’ve been working hard toward my vision. One of the things that help me stay on track and organized to this day is writing down to-do lists. I have over 8 notebooks full of these lists, and there are probably close to hundreds on my phone. (Thanks to Evernote!) 


Any message for our readers.

My message would be to people who have ADD or ADHD while trying to run businesses is don’t underestimate the power of to-do lists! They are everything. 

Fantastic! So tell us, how can people find out more about you?

You can find more on the website. You can also connect through the company’s Instagram handle @sonderworks and my personal Instagram @the_lelenator (there are a lot of posts on my adorable Mini Aussie pup!!). You can also check out my Youtube channel (Subscribe and hit the like button on the video!).


Thank you so much for giving us your precious time! We wish you the best for your journey ahead!