How to Stand Out in San Diego With Advertising


As the second most-populated city in California, San Diego is a coastal metropolis that you won’t want to pass up the opportunity to advertise in. With a population of approximately 1.4 million people, San Diego boasts a large and diverse array of consumers to market your business toward via out-of-home advertising. One of the most effective forms of out-of-home advertising in the city are San Diego billboards, large print and digital advertising structures that are located near popular attractions and heavily trafficked highways. 

Given its huge population and wide array of popular entertainment and sports venues, many people choose to invest in San Diego billboards to advertise their businesses, so you’ve got to make sure that your marketing campaign stands out from the rest. Read on to find out how to make your mark on San Diego with a successful out-of-home advertising campaign by choosing the best locations and billboards to attract a wide array of consumers. 

San Diego Billboards: A Cost Comparison


As a highly populated city with a strong influx of tourists year round, San Diego billboard costs are competitive. For a typical four week billboard campaign, you’ll likely be paying around $225 on the lower end, up to about $3,000 on the higher end. These prices go up if you choose to market your business using digital billboards, which are a form of billboards that utilize a digital LED screen to display pictures and videos to market a brand. Given the technology required to operate digital San Diego billboards, you’ll likely be paying about $1,500 on the lower end, up to about $3,250 on the higher end for a traditional four week campaign. It’s important to consider your budgetary restrictions when searching for San Diego billboard real estate. While renting a digital billboard may be a flashier way to advertise, you’ll probably get more reach advertising on a greater number of static billboards. If you can afford both, even better! It’s great to have a diverse array of out-of-home advertising tools in order to market your business. That being said, print billboards are a tried and true advertising method that are sure to grow your brand. 

Where to Advertise in San Diego

San Diego is home to a vast array of popular attractions and landmarks that are frequented by locals and tourists alike. Some of the best places to advertise on San Diego billboards include: 

University of California San Diego


The University of California San Diego is one of the most highly ranked public universities in California, as well as the United States as a whole. It boasts a large undergraduate student body with about 30,000 enrolled students who hail from various parts of California, different U.S. states, as well as other European and Asian countries. As such, finding billboard real estate near the University of California San Diego can be an incredible tool to help build your brand with a young, diverse audience. 

San Diego Convention Center


The San Diego Convention Center is a popular location for large conventions held for a variety of industries. One of the most notable annual events held at the San Diego Convention Center is San Diego Comic Con, a four-day event celebrating all things pop culture. San Diego Comic Con brings in approximately 130,000 attendees a year from over 30 different countries. Given this, it’s a great idea to invest in billboards near the San Diego Convention Center, as you’ll have the chance to get your brand noticed by hundreds of thousands of people visiting the convention center throughout the year. 

Petco Park


Located in the center of downtown San Diego, Petco Park is known as the coastal city’s premiere sports arena. It’s home to the San Diego Padres, one of the most popular teams in the MLB, and has also served as the venue for other sporting events and concerts. With a seating capacity of approximately 42,000, advertising on San Diego billboards around Petco Park is a fantastic way to get your business noticed by a huge crowd. On top of this, as Petco Park is located in downtown San Diego, advertising on billboards in this area will also give you exposure to the many people who live and work in the area, even further increasing your brand’s reach. 

In Conclusion

San Diego is a densely populated California city that’s home to some of the best schools and attractions that draw people in from all around the world. Given this, advertising your business on San Diego billboards can help to market your brand to a large, diverse audience of consumers and help to grow your company’s brand recognition within California and beyond. Whether you choose to advertise on a static billboard, or invest in a campaign that utilizes flashy digital billboards, your business is sure to grow by advertising in San Diego.