The global pandemic has caused a unique kind of pain for entrepreneurs seeking to begin new companies. Apart from managing the many health and social problems induced by the virus, they have faced the abrupt crash of a near-perfect set of conditions for startups: a robust economy, excited capitalists, and extraordinary levels of endeavor funding.
The National Venture Capital Association warns that even though the investment community went into 2020 with a record $120 billion in capital available for startups, it will not be almost enough to balance out the unfavorable impact of the financial crisis as VCs redirect their financial investments far from high-risk, illiquid upstarts.
You can look for hope, though, by combing through history, explains Terence Lim, the founder of JinMatic, a Malaysia internet marketing agency. A number of the world's most innovative and significant businesses were born throughout downturns.
Cash will be difficult to come by over the next few quarters; however, that doesn't imply it's always a bad time to begin a business. Many things bode well for startups right now, with everybody working from another location, huge quantities of gifted people trying to find work, and fewer competitors. More importantly, it is time to check out digital marketing techniques like Search Engine Optimization (SEO).
Terence Lim, SEO Strategist, and the founder of JinMatic are assured that SEO can help organizations throughout this global pandemic. Nevertheless, SEO isn't a one-time investment; it's an ongoing process of improving content based on the updates in Google algorithms.
Google enhances its search function by arranging the world's details and making it widely available. In the last 5 years, given its explosive growth, SEO has gone through lots of changes. Some of the game-changing updates Google has actually presented in the past years are RankBrain, Hummingbird, and the Exact Match Domain upgrade. These algorithms make the online search engine smarter than ever. Although these updates make life much easier for end-users, SEO professionals and brands are forced to stay on their toes to rapidly integrate these new techniques into their digital marketing strategy.
Rich Snippets – Make Your Organic Search Results More Attractive
In June 2019, around 55% of all Google searches yielded zero clicks. This indicates that many users found the responses they required on the results page, so they didn't have to go to different sites. Google takes snippets from ranked pages that provide the most gratifying answer to the question.
The frequency of zero-click searches for web users indicates that Google is doing a great task of making the world's info helpful. And because consumers have grown more impatient for many years, the benefit of not needing to scroll through several web pages greatly improves their browsing experience. But for businesses, this means that digital marketing techniques in Malaysia have to be enhanced. Even if your website ranks high on searches, there's no assurance that they'll visit your pages.
The best method to enhance for zero-click searches is to win featured snippets. Accomplish this by executing structured data on your website. It's a standardized format utilized to label and organizes the information on your websites.
Terence pointed out that structured data does not directly improve your search rankings; however, it does have SEO advantages. It makes your website more readable for online search engines, helping the spiders break it down much faster.
Take Tamansari, a Rawang property project as an example, Terence helped them to place Frequently Asked Question Schema, and it made the search results page more attractive. Tamansari Rawang is a mixed freehold development under construction. It is situated at Rawang in Selangor, Malaysia. The developer is Bandar Raya Developments Berhad (BRDB). The outcomes of Frequently Asked Question Schema have actually assisted 121 Residences in enhancing their website visitors.
Occupying position zero also enhances your online presence, even if not all users click your website. Remember to include your business name in your meta tags, specifically in on-page blog sites, to improve brand recall. Featured snippets likewise drive the best number of clicks, drawing in about 50% of the traffic. Schema markup is the primary tool in structured SEO. It utilizes three formats:
Google advises using JSON-LD for structured information. Its scripts are relatively simpler to add, upgrade, and remove compared to the other 2.
This method certainly works for Malaysia's small-medium business because today's consumers demand easy-to-find, snackable, and important content.
The above article is a guest post.