If you have used a browser recently, you must have seen video recommendations on the search engine result pages. Google and other browsers have started recommending videos relevant to your entered keywords in the search box.
SEO strategy is all about improving your website or page rank on top of the SERP. With browser’s recommendations of videos, it has become quite evident the prominence of video content for SEO strategy in business.
Therefore, it is essential to craft an SEO strategy with significant consideration to include videos for a successful digital marketing campaign.
In this blog, we will share prominent advantages of video content for SEO plan and tips to create an effective Video SEO strategy.
Let us begin with the benefits first and continue with the tips.
Video SEO and Advantages
Video Search Engine Optimisation includes video making to effectively ranked and indexed by search engines like Google, Bing, and Yahoo.
Search Engines Prefer Multimedia
A study says, around 96% of visitors browse for ‘how to’ and explainer videos to get information and process. Around 86% of people surveyed want video content from their favourite brands.
Viewers’ demands prove the benefits of videos to get maximum eyeballs. Maximum exposure helps get qualified leads and higher conversions.
Expand Digital Footprint of the Business
Video marketing helps expand your digital business footprint. Businesses share links for webinars, tutorials, etc., with the video. When people visit videos and click on links, it improves traffic. As a consequence, crawlers of search engines recognise your page and boost your ranking accordingly.
High traffic gives greater market reach and brings in new customers for the business.
Videos for Authorised Backlinks
Developing backlinks through relevant and quality video content is a significant advantage. SEO experts believe videos attract authorised backlinks and aware customers during the initial phase of the sales cycle.
Tips for Video Search Engine Optimisation
Post Relevant Video/s on the Website
There are millions of videos available online, and why should customers choose yours to watch over others?
Ask this question and build a video with consideration of three points:
- Video content should be relevant according to the web page’s topic.
- The video should include exclusive information with tags like ‘insider tips’, ‘unboxing first time’, etc.
- Professionally made videos come with leading video editor tools. You can browse and compare video editors online for the same.
Types of videos commonly used by businesses for SEO
- Product Demonstration
- Explainer Videos
- Testimonials
- Sales Videos
- Life at Company Videos
- Behind-the-scenes Videos
- Webinars/Virtual Conference Videos
- How-to Videos
Contextualise Video/s
Enhance the appeal and interest of videos through SEO-friendly features, such as a description of the video, descriptive & relevant title, web content, for detailing the concepts, a glossary of key terms in the video, learn more or further viewing, recommendation videos, etc.
Giving context and information makes your readers more comfortable with the product or service. It also helps recognise your website on browsers and boost ranking.
Make the Video as Engaging as Possible
Start with a catchy & relevant intro, and conclude with a solution covering all significant parts of the video. In the video, businesses should include statistics, case studies, demos, reasons to make the video, animations, etc., to be more engaging and interactive. To create a stunning and attractive video, you can refer to tools for video making online with a range of editing options.
Configure According to The Hosting Video Platform
Check and confirm the video requirements of the hosting platform. Size, dimensions, resolutions, etc., might vary from one platform to another. For example, if you are going to upload on YouTube, your team should use social media video specs.
Significant features for Social Media Videos
- Aspect ratio: 16:9
- Resolution: 3840×2160 (maximum) and 426×240 (minimum)
- Dimensions: 16:9 or 4:3 pixels
- Length of the video: Maximum 12 hours
- Video Formats: MP4, MOV, AVI, WMV, MPEG, 3GPP, MPEG4
Tips to Optimise SEO Strategy with Video Content
Video is the best way to communicate your brand message to the end-users. Video is also a highly beneficial tool for an SEO campaign. Still, several businesses struggle to create a video with a lasting and relevant impact.
Refer to our tips to make the video SEO relevant and work in the concluding section.
Select the Right Hosting Service Provider
A platform to publish your video/s is a vital consideration for the success or failure of your Video SEO. Always go with reliable platforms like YouTube and Vimeo. These are authoritative video streaming platforms with glitch-free performance. Your videos will get maximum exposure and boost in ranking on SERP with a boost in revenue.
Do not waste time and video on small unauthorised streaming platforms.
Transcriptions and Captions
Hire transcriptions agencies or content writers for professionally written transcription for videos. A study says more than eighty-three per cent of consumers watch videos on mute, and if there is an option to read the details, you will experience higher traffic and SEO ranking.
Include catchy and relevant captions with keywords. Web crawlers identify content through keywords and rank accordingly. You must ensure content should be relevant according to the video and target audience.
Engaging Thumbnails
Videos with attractive thumbnails attract more eyeballs. Apply the following tips for making videos online with a thumbnail and grab the attention of your target audience.
- Relevancy is the key to everything you do include thumbnails for the content
- Content large enough to see from one foot
- Text on the left and YouTube keep buttons on the right generally
- Bright colour combination
- A presenter or speaker
- Short and crisp contents
Complete Video with Sound Website SEO
Optimise your website with SEO strategies to complement videos. If there is a link on the video to divert traffic on the landing page, it should be optimised to retain the customers on the website.
Consult an expert SEO person or agency to optimise the website for a comprehensive benefit of Video Search Engine Optimisation.
Concluding Remark
Videos are an essential part of a sound SEO strategy for any business. Refer to the blog for advantages and tips to include and optimise videos to grow traffic for your business and rank at the top in SERP.
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