Entrepreneurship thrives at the crossroads of innovation, leadership, and storytelling – where technology meets strategy, and vision aligns with execution to create meaningful impact.
Saurabh Gupta embodies this synergy as a tech entrepreneur, mentor, and author, showcasing how thoughtful actions and insights can drive business growth and inspire individuals.
Entrepreneurship: Building Pathways in a Digital World
Saurabh Gupta is the Co-Founder of FroGo, a startup transforming how D2C and food brands scale through a robust dark store network and warehousing solutions. Headquartered in Gurugram, India, FroGo operates across 50+ dark stores in Delhi NCR, Chandigarh, Bengaluru, and expanding into Hyderabad and Chennai.
At FroGo, Saurabh drives the product and tech strategy, powering the Pulse suite to deliver efficiency and growth. Pulse Ops optimizes operations with demand planning, inventory management, and actionable insights while giving brands real-time visibility into stock and sales. The latest addition, PulseNow, is a self-service digital storefront designed for hyperlocal fulfillment, featuring mobile-responsive capabilities from checkout to last-mile delivery. Consumer brands can set up their digital stores on PulseNow in just a few days and start scaling with speed and customer reach effortlessly.
Prior to FroGo, Saurabh co-founded CODEX – a data & analytics consulting firm that was on a mission to build data driven culture at enterprises by focusing on data literacy and data democratization. With two decades of experience as a technologist and product guy, he has consistently bridged the gap between technology and business, helping organizations and startups built scalable products.
Leadership: Guiding Teams with Vision and Care
Leaders lead by example and foster an environment where people can grow and do their best. Saurabh’s approach to leadership comes from his education at Harvard Business School’s Senior Executive Leadership Program, as well as his experiences at large corporates like Oracle, GE, and Michelin.
He understands that the best results come from teams that feel supported and motivated. This means encouraging honest communication, respecting different viewpoints, and staying flexible as situations change. Instead of viewing leadership as a rigid hierarchy, Saurabh sees it as a chance to help others learn, adapt, and find innovative solutions. By doing this, he helps teams work more effectively, which leads to better outcomes for businesses and their customers.
Authorship: Making Complex Ideas Clear
Saurabh is a published author. These works cover a wide range of topics, from technology and data analytics to organizational culture and the human mind. His journey as an author reflects his passion for sharing knowledge and simplifying complex ideas.
Some of his books, like those on Oracle database technology, serve as reference textbooks in universities and business schools around the world. His interest in human psychology and behavior, shaped partly by his earlier experience teaching at an SSB academy in Lucknow, is reflected in the title – The Whys of the Mind. Here, he looks at how emotions and perceptions influence the decisions people make, both in their personal lives and at work.
Through his books and writings, Saurabh connects with readers by offering practical insights that help them navigate the challenges of modern businesses. He believes that knowledge should be clear and accessible, empowering people to take confident and informed actions.
Writing is not just about sharing ideas – it’s about inspiring others to learn, grow, and think differently. His work aims to create a lasting impact by encouraging curiosity, innovation, and thoughtful decision-making.
Saurabh spent his childhood in Lucknow and is now based in Bangalore, India. Rooted in the values of perseverance and learning, he has carved a path that seamlessly blends entrepreneurship, leadership, and authorship.
“There are no shortcuts to excellence; it comes with consistency. Keep showing up, keep doing the work, and your ambitions will eventually turn into achievements.” – he says as he reflects on his career portfolio.
To new-age entrepreneurs, Saurabh offers simple yet profound advice: “Let your purpose guide you. Stay curious, stay consistent, and authentic.”
His journey inspires others to dream big, work hard, and remain grounded in the values that define their path.
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