In the vibrant world of small businesses, Ashley Rodriguez shines as a remarkable Latina entrepreneur who has successfully blended her heritage, creativity, and entrepreneurial spirit into a thriving venture. As the proud owner of Quien Soy Shoppe, Ashley balances her roles as a full-time marketer, a devoted mother, and a passionate creator, embodying the essence of resilience and innovation.
The Birth of Quien Soy Shoppe
Ashley’s journey into the world of handcrafted goods began in the spring of 2018 when she started crafting soy wax candles. These candles, known for their eco-friendly properties and delightful fragrances, quickly gained popularity on Etsy. However, the onset of the pandemic brought unforeseen challenges, forcing Ashley to pause her business for nearly three years.
In the summer of 2023, inspired by the birth of her first child and a renewed passion for creativity, Ashley revived Quien Soy Shoppe with fresh vigor. This time, her offerings expanded beyond candles to include bookmarks, greeting cards, stickers, room sprays, perfume oils, and tote bags. Each product reflects Ashley’s dedication to quality and her commitment to creating inspiring and sustainable lifestyle essentials.
Expanding Horizons: From Online to Local Markets
While Quien Soy Shoppe initially thrived online, Ashley recognized the value of direct customer interaction. Venturing into local events and markets across Upstate New York, she found a platform to receive firsthand feedback and test new products. These in-person events proved to be a game-changer, offering her insights into her audience’s preferences and creating meaningful connections with customers.
Ashley describes these events as both inspiring and challenging, as they constantly drive her to refine her offerings. The success and feedback from these markets not only validate her hard work but also fuel her determination to innovate and enhance her products. Engaging with customers face-to-face allows Ashley to understand their likes and dislikes, helping her to tailor her products to better meet their needs.
A Passion for Handcrafted Quality
Quien Soy Shoppe stands out in the crowded marketplace due to Ashley’s unwavering commitment to quality and sustainability. Each product, from the signature soy wax candles to the intricately designed bookmarks and greeting cards, is handcrafted with care and precision. Ashley’s background in marketing enables her to effectively communicate the unique value of her products, while her creative instincts ensure that each item is both functional and aesthetically pleasing.
Ashley’s dedication to her craft goes beyond mere business; it’s a personal mission. She strives to challenge her creativity and continuously improve her skills to provide the highest quality products. Her efforts are driven by a genuine love for creating and a desire to bring joy and inspiration to her customers.
Supporting Small Business and Sustainable Practices
For those who love supporting small businesses and value handcrafted products, Quien Soy Shoppe offers a delightful array of lifestyle essentials. From candles that fill a room with enchanting aromas to personalized stationery that adds a special touch to any occasion, Ashley’s creations are designed to inspire and uplift.
Quien Soy Shoppe’s mission is clear: to create inspiring and handmade lifestyle essentials using sustainable practices for everyone to enjoy. Ashley’s dedication to sustainability is evident in her choice of materials and production methods, ensuring that her products are not only beautiful but also environmentally friendly.
A Journey of Passion and Resilience
Ashley Rodriguez’s story is one of passion, resilience, and creativity. As the driving force behind Quien Soy Shoppe, she exemplifies the spirit of small business entrepreneurship. Balancing her roles as a marketer, mother, and business owner, Ashley brings a unique blend of skills and dedication to her venture.
Quien Soy Shoppe is more than just a business; it’s a reflection of Ashley’s journey and her commitment to creating high-quality, handcrafted products that inspire and delight. Whether you’re looking for a beautifully scented candle, a unique greeting card, or a stylish tote bag, Quien Soy Shoppe offers a range of products that are made with love and care.
To explore Ashley’s creations and support her small business, visit Quien Soy Shoppe or follow her on Instagram @quiensoyshoppe and TikTok @quiensoyshoppe. By choosing Quien Soy Shoppe, you’re not only getting exceptional products but also supporting a passionate entrepreneur dedicated to making a positive impact.