Introduction: A New Lens on Value and Wealth
Nicko Trataris, a seasoned software developer who founded his IT company back in 1987, experienced a profound shift in 2016 when he realized he didn’t truly understand money. This realization led him to discover Bitcoin, a journey that culminated in his latest book, “The New Money: How To Buy Everything at Half Off Next Year.” In this eye-opening work, Nicko challenges conventional wisdom about wealth and purchasing power, inviting readers to rethink how they measure value in an ever-changing economic landscape.
The Website That Changed Everything
The spark for Nicko’s new book was an unexpected discovery on a website called PricedInBitcoin21.com (which, as of September 2024, has been taken down). This site tracked the prices of various assets—gold, crude oil, real estate, even food—when denominated in Bitcoin since 2011. What he found there was nothing short of astonishing.
Imagine this: In 2011, the average price of a house in the United States was around 65,000 BTC. Fast forward to today, that same house costs just 6.7 BTC. This dramatic decrease implies that if someone had stored their wealth in Bitcoin instead of U.S. dollars five years ago, they could now purchase a house at approximately 86% less in Bitcoin terms. This isn’t just a theoretical scenario; it’s a tangible example that highlights the transformative power of rethinking how we measure and store value.
Rethinking Wealth: The Impact of Measurement Units
In “The New Money,” Nicko Trataris delves deep into how the units we use to measure value—be it dollars, euros, gold, or Bitcoin—significantly affect our wealth and purchasing power. Many of us have noticed that groceries, housing, gas, and nearly everything else seem to be getting more expensive. But what if this perception is skewed by the depreciating value of traditional currencies like the U.S. dollar, which loses some % of its value annually?
Contrast this with Bitcoin, which has appreciated around 45% per year. This stark difference raises an intriguing question: What if, instead of everything becoming more expensive, it’s actually our money that’s losing value? By holding assets like Bitcoin, could our purchasing power actually increase over time, effectively making things cheaper?

Nicko Trataris explores these ideas through a series of hypothetical scenarios and historical comparisons. He examines what life might look like if we stored our wealth in different assets, challenging traditional assumptions about wealth storage and purchasing power. In his previous book, He analyzed what life would be like if one were paid and spent money exclusively in gold. This time, in this book, the focus shifts to Bitcoin and its potential to redefine our financial future.
The Implications for Our Financial Future
“The New Money” is more than just a book; it’s an invitation to reconsider the assets we choose to hold and to think critically about the best ways to preserve and grow wealth in an increasingly uncertain economic environment. Nicko argues that if the trends and numbers he explores hold any truth, the future of money—and our role within it—might look radically different from what we’ve been taught to expect.

He doesn’t stop at theory. Nicko Trataris provides practical insights into how shifting your financial perspective can have profound implications for your wealth and purchasing power. By understanding the depreciating nature of traditional currencies and the appreciating potential of assets like Bitcoin, readers can make more informed decisions about their financial futures.
Join the Conversation: The New Money Podcast
For those intrigued by these concepts and eager to delve deeper, Nicko also hosts “The New Money” podcast, available on Apple and Spotify. In his podcast, he discusses these ideas in greater detail, offering listeners an accessible way to engage with notions that could reshape how we think about money and value in the years to come.
Conclusion: A Call to Rethink Money
Nicko Trataris’s journey from a software developer to a thought leader in financial education underscores the importance of continually questioning and reevaluating our understanding of fundamental concepts like money. “The New Money: How To Buy Everything at Half Off Next Year” serves as a compelling guide for anyone interested in exploring alternative ways to preserve and grow their wealth.
By challenging conventional wisdom and encouraging readers to look at money through a new lens, Nicko opens the door to possibilities that could dramatically alter our financial landscapes. Whether you’re a seasoned investor or someone just beginning to explore the world of finance, this book offers valuable insights that are both timely and thought-provoking.
Final Thoughts
If holding assets like Bitcoin can increase our purchasing power, perhaps it’s time we all reconsidered the contents of our wallets and portfolios.
As we navigate an economic landscape marked by uncertainty and rapid change, “The New Money” provides a roadmap for those willing to explore new financial frontiers. It’s not just about buying things at half off; it’s about understanding the mechanisms that can make such a scenario possible.
For more insights and discussions on this topic, don’t forget to check out Nicko’s podcast, where he continues to explore the fascinating world of finance, value, and the future of money.