Led by Sammy Mills, Beyond Body Images is contributing to the fight against body shaming with a clothing line that welcomes its customers into a community that promotes body positivity.
Beyond Body Images BBI is committed to changing society’s notions of beauty and what counts for a good appearance. While BBI is dedicated to creating a safe place for people of all body sizes and forms to appreciate their uniqueness, it is also keen to help women make vital lifestyle changes entirely based on their interests, with no pressure. For every sale made, the company contributes 10% to a charity that is dedicated to helping women with eating disorders get better. Some of the charities that BBI works with include ANAD, MOEDA, NEDA, and more.
Only a while ago, Sammy Mills, founder of Beyond Body Images, suffered agony and social exclusion due to her eating disorders. She could not eat normally, not even on Christmas. Eating disorders are often brushed to the side and tagged “not serious,” but not according to Sammy, who has had the first-hand experience. Her eating disorders affected her relations with her friends and family. Sammy then decided to act and transform the very notion of the ‘ideal body’ and what it meant to be ‘body positive.’ Her brand, Beyond Body Images, is based on the motto: “beauty has no brand.”
“People follow me because I am a person before a company. I am reachable and care, and that is how I reach people the most” – Sammy.
Setting up an online store was just Sammy’s first step to promoting body positivity. She is currently undergoing training to become an accredited life coach and mentor. Sammy revealed that she relishes the opportunity to work directly with people who are eager to learn how to base their self-worth on what’s inside rather than their physical appearances.
“I have founded BBI as a brand that is worth believing in. I want to fight for the prevention of body shaming every day. I want to build connections that empower people willing to take on a challenging battle, that between society’s notions of what’s beautiful vs. our choice to reclaim beauty without a brand!” – Sammy.
For more information, please visit the website, Instagram @beyondbodyimages or drop an email at firstname.lastname@example.org.