Today, we have the pleasure of interviewing Zany Poruban, an Amsterdam based Style Expert. She helps busy women to get their style and wardrobe under control, both in-person and virtually.
Please tell us about what it is that you do.
As a certified Style Coach™, I care about style as a tool for expressing your unique personality. And as a working mom of two little kids, I understand the struggle of prioritizing yourself above everything else. Finding your true style means becoming the best version of yourself, thus looking great and feeling the most confident.
My mission is to empower, inspire, and guide you towards expressing who you are in what you wear.
Please tell us more about your journey.
Fashion was always a big part of my life. Ever since I moved to London in 2006. Girl from a small (Slovakian) village in a new big world (not just whatever world, but a fashion capital) you can imagine how crazy I went in shops on Oxford street.
As years went by, I studied, moved to different countries (different continents even), traveled a bit, got a well-paid job in a big corporate world … and then it hit me – I was suddenly living the life my parents wanted for me – a “well paid stable job no matter what” one. But it did not satisfy me. At all!
I went through two pregnancies and launched and managed a fashion brand. Becoming a mother means implementing a new persona, new values, new lifestyle. There was a new definition of who I was, which I did not see. However, the need to stay authentic felt important, even though the authenticity was shifting. It was this shift that I had a hard time accepting. I was leaning on my past self, sending spurious messages through my clothes, feeling uncertain about who I was, and losing the ability to fully express it.
I accepted the challenge of changing the perception of who I falsely believed I was, through introspection reconnecting with my true self, regaining the confidence again, finding my original story … and along the way I found a new opportunity. I became a Style Coach.
So here I am! Passionate and zealous about inspiring you to manifest your true self and to unleash the confident you!
Find your unique style, become the best version of yourself!
Please tell us more about your coaching services.
I provide both Virtual and In-person style coaching services. A style is a form of personal expression that is unique to every individual. To express that uniqueness and find authenticity, one needs to connect with one's true self.
I help to identify the style challenges, set the goals, and unlock whatever holds one back from achieving them. I help reveal a person's personal style that fits their personality and lifestyle instead of just creating a fashionable image.
I can also help you to get your wardrobe under control.
You can book a Style Discovery Session, which is the quickest way to recognize or re-connect with your true style. Knowing your style is a crucial starting point for updating your overall look and boosting your confidence level. Just think about it – if you know what flatters you the most and what makes you feel the most confident, you will save plenty of time and money by making better shopping decisions and pulling an outfit together with ease!
What are the strategies that helped you become successful in your journey?
It isn't always an easy decision to leave the comfort of the familiar, especially once one has a family and other financial responsibilities. But the lack of enthusiasm and my routine work painted an image of the fast-moving world and my static position in it. And, this gave me the courage to embrace the move towards the change of career.
My life mantra
Many say I am one more to try, I say I am one less to quit.
Starting a business is never easy and takes a lot of courage, but it is all worth it if you follow your dream! And what really helps me moving forward? Staying focused and be consistent. Even small steps count!
Any message for our readers.
Isn't it about time to prioritize yourself above everything else and gain confidence in what you wear? Imagine being inspired and motivated every time you open your closet! How would it feel wearing only pieces which you love, the ones which let your personality shine? As a working professional and mother of two, I know how overwhelming it can be to choose an outfit that fits, flatters, and brings confidence. But you can have it all! And on top of that, you'll save a lot of time and money too!
Fantastic! So tell us, how can people find out more about you?
Thank you so much for giving us your precious time! We wish you the best for your journey ahead!