Introduction
The latest statistics from Wyzow show that almost 63% of all marketing agencies have started using videos for marketing purposes in 2017. In 2021, the usage rose to 86%. Out of 86%, 92% believe that videos are essential. Also, the introduction of videos has achieved some severe boost on their ROI. It is confirmed as the videos tend to be far more interesting when compared to just text and pictures.
Human beings are visually oriented, and almost 90% of all information transmitted to our brain is visual data. This is why the inclusion of videos on any site can make it very interesting and encourage users to stay on your site much longer than they need to. As a result, video chas become an essential tool for the growth of your business in current times.
8 Reasons Why You Need to Use Video Marketing
The more time they spend on your site, the more chance you have to generate a potential lead, and while leads are essential, there is more to the story than that. Let us look at the eight most powerful reasons you need to use video marketing in 2022.
Lead Conversion & Sales
As you know by now, lead conversion and potential sales are very much essential, and adding a video might be the tick you need to make a sale. Videos can entice any first-time viewers. If it’s implemented correctly, marketers will see a significant increase in conversion rates that wouldn’t be possible any other way. Creating a documentary or explanatory or behind-the-scenes video of your products or their development will have some positive feedback soon. How-to videos such as “How to change your car’s battery” or “How to install your 4K TV” are a few potential examples of lead conversion.
Return on Investment
When you invest, you expect to profit from the said investment, and that’s what business is. One surefire way to grab your customer’s attention is by creating an attractive and creative video. The amount of money you spend on creating such a video is relatively low compared to the number of viewers it generates, thereby bringing more profit. There are plenty of online video editors , you can use to edit videos with ease online. You can even shoot a video from your iPhone and edit it right there. It’s pretty straightforward, but if you find all these a bit confusing or complicated, you can always hire a professional video maker to work for you. They are pretty affordable these days if you know where to look.
Building Trust
A true salesperson can use their talent to impress customers but so can a beautifully crafted video. Depending on the video, it can even make an emotional connection between your customers and your brand. A video can highlight your product/service’s features and benefits in a way no words ever can. Visual data can leave your customers mesmerized and help build trust in your business. Visual data from videos like interviews or behind-the-scenes can help your business connect to your audience, contributing to overall trust in your business. It’s basic human psychology, and based on this trust, you can then create a relationship. Repeat customers are always good for business. As a video maker, it is your job to create a visually attractive video that can make your audience go wow.
Google Search Ranking
Google ranks websites based on the number of viewers sites have. It also prioritizes websites that have a longer duration of viewership. So, if you can create videos that make your customer watch for a long time, it will go a long way into ensuring you get a higher rank in Google rankings. This is what your goal is. Embed a video on your website’s homepage or the landing page, and make sure they watch it till the end and don’t jump to a different site. To accomplish this, you will need a beautiful video.
Mobile Phone Users
According to research, over 70% of the total viewership of YouTube is through mobile apps. That should be enough to understand the importance of mobile phone users. YouTube also reported that mobile viewers see a 100% increase in growth yearly. So, suppose you are serious about being a video maker. In that case, you must optimize your sites to be mobile-friendly and add videos that will catch their attention.
Substantiating the Brand
Often, brands fail to highlight what their products are about or how important they are in their respective market. Create a video that emphasizes the importance of your products and what they can provide customers that other competitors can’t. Show your customer the sort your brand brings to them through your products and services and how it can help make their life easier and better.
Wider Reach
Many business users tend to think their customers will have to be tech-savvy to understand the concepts behind the videos, but they couldn’t be more wrong. Attention-grabbing visual cues along with quality sounds will bind your viewers to their screen and your video. To take a step further, you can get in touch with social media influencers to create promotional content, which could significantly boost your customer’s perception of your brand and potentially reach a much broader user base.
Increased Video Sharing
Many users of age ten and above are enrolled in either one or more social media platforms. With the growing number of users on social media, you can’t miss such an opportunity. With the power of Instagram stories or Facebook’s Live stage, you can truly change the game. Increase your brand’s presence on social media sites by posting creative video content and getting your customers hooked to your brand.
Wrapping Up
Video marketing is the best thing that happened to the marketing industry, and it helped the growth of a lot of businesses. Companies such as IBM, Cascade, and many others have grown tremendously in the last few years through video marketing strategies. Cascade, for example, has doubled its subscriber base through a video collab with Vidico. Video marketing has the potential to build your brand, help you target a specific customer base, and generate more revenue.
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