Bitly allows you to shorten any URL so that it fits conveniently across your social media channels. The shortened URLs work across any channel on any platform. It provides world class link management. The company Bitly, Inc. was established in 2008. The Bitly URL shortening service became popular on Twitter after it became the default URL shortening service on the website on May 6, 2009. It was subsequently replaced by Twitter’s own service.

Bitly helps businesses shine by transforming their links into powerful tools for marketers and customer support teams.

a. Get more clicks with custom links

b. Maximize your performance using real-time analytics

c. Integrate seamlessly with the tools you love

d. Ensuring your links are secure

Using Bitly As a Simple URL Link Shortener

If you go to the Bitly website, you can paste in a link in the field in the center of the screen to have it shortened automatically. The field will automatically display your newly shortened link, a button to easily copy it, a summary of the contents of the link, how many clicks it has received and an option to join Bitly as so you can save and monitor all your shortened links.


1. Link Shortening

1.1 Attract more clicks

Control how your links look, starting with unique back-halves that show your audience where you’re sending them before they click. Go a step further with custom branded domains and replace “” with something that better represents your business. Brands that use custom links get up to 34% more clicks.

1.2 Monitor your link performance

Say goodbye to guesswork. With 20+ data points on every link you create with Bitly, you can share more of the content your audience wants. Easily track click-through rates, geographic data, top referring channels and a whole lot more in one sleek interface.

1.3 Shorten one, shorten many

Bitly’s open and flexible API makes creating any number of links quick and painless. Share unique links at scale via SMS or empower your brand’s top influencers with custom referral links. The possibilities are endless.

1.4 Create secure & reliable links

Rest assured knowing your links are secure. Every link is encrypted with HTTPS to guard against eavesdropping or third-party tampering—because you have more important things to worry about.

2. Branded Links

2.1 Get more clicks

Custom domains replace the “” in your links with the name of your choosing so you can take total control of your content. By using your brand in your links, your audience will know they can trust them.

2.2 Put the perfect custom domain to work in minutes, for free

Only Bitly combines custom domain setup and complete link management into a single brand-building platform. Start taking advantage of the power of branded links on day one.

2.3 Turn your links into brand assets

With trust comes action. Businesses that share custom links see up to a 34% boost in click-throughs. It’s simple: If your audience trusts your links and knows where they lead, they’re more likely to click on them.

2.4 Create recognizable links

Take custom links a step further with custom back-halves. When you edit the back-half of a link you give people a preview of where you’re sending them, building trust and boosting click-throughs.

2.5 Automatically brand your links—no matter who shares them

When you use auto-branding, any link shortened by a third party using Bitly will automatically use the custom domain for that business, increasing awareness for your brand and giving you additional insight into how your content is being consumed.


3. Mobile Links

3.1 SMS Messaging

Tap into the powerful Bitly API to create thousands of unique SMS communications for customer support updates, order statuses, service delays or changes, appointment reminders, fundraising, and location-based promotions using short branded links. And, since they’re short links, save on SMS per-character fees.

3.2 Deep Links

Use Bitly’s mobile deep links to directly route users to the right place within your app or send them to the app store to download it. Deep links create a seamless transition to mobile, drive app engagement, and encourage app installs.

3.3 QR Codes

Instantly generate a QR code for any of your Bitly links. Our QR Codes have all of the powerful tracking and features of our links and can be placed virtually anywhere—print media, billboards, storefronts, stickers, t-shirts, you name it—to connect your users back to your online experience.

3.4 Campaign Management & Analytics

A real-time, interactive dashboard gives you a full view of metrics like app opens and store visits across every device and channel—whether that’s Twitter, Facebook, email, or SMS. With Bitly, you can clearly see what’s working, as well as where and how your customers are engaging.

3.5 Integrations

Bitly integrates into your workflow and existing tech stack so you don’t need to change the way you do things. Create mobile deep links right from the tools you’re already using, like Hootsuite, Sprinklr, Spredfast, Salesforce Marketing Cloud, and hundreds more.

4. Campaign Management & Analytics

4.1 Be done with spreadsheets

Stop hopping from one spreadsheet to the next to track the performance of your campaigns. With Bitly, you can easily track your customers’ journeys on every link and channel from a single, sleek dashboard.

4.2 Capture 20+ data points

Empower yourself with more than 20 real-time data points on every click, tap, and swipe so you’re armed with the information you need to share more of the content your audience is most excited about.

4.3 Track organic shares

With Bitly, you can track engagement metrics on your content’s organic shares (links other Bitly users create that point to your content). This gives you a clearer picture of how well your content is performing, even if you’re not the one sharing it.


You can check the pricing of Bitly at